Alex Turrión, born in Madrid in 1989, is a self-taught stylist and creative director. After studying Tourism and working in the airline industry for several years, he turned his hobby into a profession and began working as a stylist for his friend, Spanish artist C. Tangana, in 2017. From Ídolo to El Madrileño and beyond, he crowned his journey by co-founding their own brand, Late Checkout, in 2020, where he currently serves as Creative Director.